“My subject material isn’t the most exciting,” you admit. “Do you think it’s possible to use a good story to make my boring and difficult-to-understand subject accessible and appealing?”

Jilliane laughs. “Is a campfire complete without marshmallows? Storytelling is all about emotion,” she goes on. “People make decisions based on emotion, and then justify those decisions with logic. What that means is when you tell the right stories, you attract more clients, make a splash with your message, and are seen as an authority.

So yes, your story is the key to making your subject relatable. Get out there and tell it!” she urges.